Investment Advisor - Expert's Corner, "What’s Behind Us Is the Future -
Advisors need to understand that human behavior is measurable
and predictable."
By James O. Lunney, CFP, CEP
Advisor Today - Expertise, " To Keep Them, Teach Them - Show your clients how to compare apples to apples when evaluating investment performace." By James O. Lunney, CFP, CEP
Worth Magazine recently asked James O. Lunney to complete an extensive questionnaire as a nominee for their Nation’s Top 100 Wealth Advisors. Nominated Advisors complete a detailed survey in which they must address the following areas:
Educational Credentials
Compensation Structure
Client Retention Rate
Outlook on the Investment Climate
Model Portfolio Return
Whether They Have Been Involved in any Legal or Disciplinary Matters
I wanted my clients to know what questions Worth Magazine thinks are important for clients to ask of their advisor and my responses to each of them. At the very least you should review questions #27 - #30.
Regardless of how I come out on the list, this questionnaire represents what clients should ask and know of their advisor.
